AKHMETBAYEVA, Aisha; TIBERGHIEN, Guillaume; GARKAVENKO, Vladimir. Measuring City Brand Authenticity Based on Evidence from Social Networks: Case of Almaty. BUKETOV BUSINESS REVIEW, [S. l.], v. 11730, n. 1, p. 4–16, 2025. DOI: 10.31489/2025ec1/4-16. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/1050. Acesso em: 7 dec. 2025.