BERSIMBAYEVA, A.B.; URUZBAYEVA, N.A.; AIBOSSYNOVA , D.A. Marketing approach to innovation management as a tool for enhancing innovative activity of enterprises. BUKETOV BUSINESS REVIEW, [S. l.], v. 85, n. 1, p. 84–90, 2017. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/36. Acesso em: 10 dec. 2025.