YESBERGEN , R.A. Branding small towns in Kazakhstan: on example of Kandyagash city in Aktobe region. BUKETOV BUSINESS REVIEW, [S. l.], v. 89, n. 1, p. 225–233, 2018. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/499. Acesso em: 4 feb. 2026.