TLEUBERDINOVA, A.T.; SABDENBEKOVA , Z.S. The concept and content of integrated marketing communications . BUKETOV BUSINESS REVIEW, [S. l.], v. 91, n. 3, p. 136–144, 2018. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/628. Acesso em: 8 dec. 2025.