ABUOVA, A.Zh. The strategy of marketing communications as a key element of the university marketing strategy . BUKETOV BUSINESS REVIEW, [S. l.], v. 92, n. 4, p. 200–208, 2018. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/714. Acesso em: 4 feb. 2026.