BURAKHANOV, A.K.; BAIZHAXYNOVA, G.K.; SKOROBOGATYH, I.I. Analysis of the relationship between the concepts of “value”, “consumer value”, “consumer value creation chain” in marketing. BUKETOV BUSINESS REVIEW, [S. l.], v. 106, n. 2, p. 216–226, 2022. DOI: 10.31489/2022ec2/216-226. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/785. Acesso em: 7 dec. 2025.