Bazarova, S., Nabiev, E. and Shohamanova, A. (2019) “The nature, value and characteristics of lateral marketing in modern conditions”, BUKETOV BUSINESS REVIEW, 93(1), pp. 181–187. Available at: https://bbr.buketov.edu.kz/economy-vestnik/article/view/40 (Accessed: 8 December 2025).