BEKENOVA, Gulsanat; Orazgaliуeva Elmaira. Neuromarketing Insights: Using Eye-Tracking and Machine Learning to Understand Consumer Preferences for University Promotional Products. BUKETOV BUSINESS REVIEW, [S. l.], v. 11830, n. 2, p. 4–16, 2025. DOI: 10.31489/2025ec2/4-16. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/1124. Acesso em: 7 dec. 2025.