SMYKOVA, M.R.; ORAZGALIYEVA, E.B.; KAZYBAEVA, A.M.; ABUZHALITOVA, A.A. Research of consumers’ attitude to university commercials by using neuromarketing approach. BUKETOV BUSINESS REVIEW, [S. l.], v. 104, n. 4, p. 149–160, 2021. DOI: 10.31489/2021ec4/149-160. Disponível em: https://bbr.buketov.edu.kz/economy-vestnik/article/view/620. Acesso em: 8 dec. 2025.