Bekenova G, Orazgaliуeva E. Neuromarketing Insights: Using Eye-Tracking and Machine Learning to Understand Consumer Preferences for University Promotional Products. EC [Internet]. 2025 Jun. 30 [cited 2025 Dec. 7];11830(2):4-16. Available from: https://bbr.buketov.edu.kz/economy-vestnik/article/view/1124