2025, 30, 2 (118): Buketov Business Review 2 (118) 2025

innovations in management, marketing, finance, accounting, economics and public administration.

• Neuromarketing Insights: Using Eye-Tracking and Machine Learning to Understand Consumer Preferences for University Promotional Products

  Views: 196

  Gulsanat Bekenova, Elmaira Orazgaliуeva

  4-16

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  DOI: https://doi.org/10.31489/2025ec2/4-16

• The Impact of Gambling Advertising Perception on the Development of Gambling Addiction: Mediating and Moderating Effects

  Views: 259

  Yermek Buribayev, Aigerim Lambekova, Yessengali Oskenbayev, Beibut Mukanov

  17-30

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  DOI: https://doi.org/10.31489/2025ec2/17-30

• Quality of education and its role in eliminating gender barriers in Kazakhstan

  Views: 213

  Anel Kireyeva, Yerkezhan Kenzheali

  31-40

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  DOI: https://doi.org/10.31489/2025ec2/31-40

• From Household Duties to Innovation: The Role of Gender Norms in Women’s Economic Participation

  Views: 209

  Irina Kovaleva, Dr. Leon Taylor, Dr. Gerald Pech, Dr. Eldar Madumarov, Anastassiya Korosteleva

  41-53

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  DOI: https://doi.org/10.31489/2025ec2/41-53

• Internal forced displacement in Ukraine as a challenge to social resilience

  Views: 157

  Olena Malynovska, Viktoriia Blyzniuk, Olena Borzenko, Liubov Yatsenko

  54-65

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  DOI: https://doi.org/10.31489/2025ec2/54-65