Vol. 11830 No. 2 (2025): Buketov Business Review 2 (118) 2025

View Vol. 11830 No. 2 (2025): Buketov Business Review 2 (118) 2025
Published: 2025-06-30

Full Issue

Innovations in Management, Marketing, Finance, Accounting, Economics and Public Administration.

  • Neuromarketing Insights: Using Eye-Tracking and Machine Learning to Understand Consumer Preferences for University Promotional Products

    Gulsanat Bekenova, Elmaira Orazgaliуeva
    4-16
    DOI: https://doi.org/10.31489/2025ec2/4-16

  • The Impact of Gambling Advertising Perception on the Development of Gambling Addiction: Mediating and Moderating Effects

    Yermek Buribayev, Aigerim Lambekova, Yessengali Oskenbayev, Beibut Mukanov
    17-30
    DOI: https://doi.org/10.31489/2025ec2/17-30

  • Quality of education and its role in eliminating gender barriers in Kazakhstan

    Anel Kireyeva, Yerkezhan Kenzheali
    31-40
    DOI: https://doi.org/10.31489/2025ec2/31-40

  • From Household Duties to Innovation: The Role of Gender Norms in Women’s Economic Participation

    Irina Kovaleva, Dr. Leon Taylor, Dr. Gerald Pech, Dr. Eldar Madumarov, Anastassiya Korosteleva
    41-53
    DOI: https://doi.org/10.31489/2025ec2/41-53

  • Internal forced displacement in Ukraine as a challenge to social resilience

    Olena Malynovska, Viktoriia Blyzniuk, Olena Borzenko, Liubov Yatsenko
    54-65
    DOI: https://doi.org/10.31489/2025ec2/54-65